the missing piece

Finding the missing piece

Many businesses already have a web site. They understand the necessity of internet marketing in today’s world. Yet they wait patiently for sales that never come.

What is the missing piece?

The answers may be multiple but they are all simple.

1. Search engines aren’t listing you

It’s possible that search engines aren’t even indexing your site. This can be for a few reasons. For example, let’s say someone copied all the content from your page and made their own site with it. Google will only index one of those two sites.

Won’t the search engine give preference to the first site created? No. It won’t.

2. Your site is listing poorly on search engines

Some people think merely having a site is all they need. After all, it’s on the internet so it will be found. Well, if your site fits thousands of others for the same search they can’t all be on the first page.

There are many, many factors that affect ranking. There are entire companies devoted to search engine optimization. They get paid hundreds, often thousands, of dollars each month to try and push search ranking for their clients.

But there are basic things that you can do. First of all is having a web site that loads fast and has good content. Page load speed matters. Your web developer (y’know, an awesome company like Crimson Web Design) can assist with that.

Google now gives higher priority to well written content. They want visitors to have a good experience on the web. Other factors can be social media integration and site security.

Crimson offers a free site analysis as part of our free estimate.

3. Poorly written content

Well written content affects not only search engine ranking (discussed above) but also your visitor’s experience. Does anyone remember MySpace? It was a great idea, having a personal site that was so customizable. But soon it was populated with flashing neon banners, illegible content, and background music no one wanted to hear. In the same way that turned off visitors to those sites, a visitor deserves a great experience when visiting your site. One of things Crimson Web Design does is to help develop content that is clear, informative, and engaging. It helps bring visitors in and keeps them coming back.

4. Lack of social media

We have discussed in a few other places about the impact of social media in your marketing efforts. It is so prevalent that it is hard to find someone not using at least some form of it. Even if they don’t use it, they still see the results of it when they browse around online. We want those results to be yours. That is why Crimson incorporates social media links and feeds into your site. It is simple and effective cross-marketing. We’ll leave the social media content to you so you can best reflect your daily needs but we’ll help you get it all set up.

5. Inattention to updates

The internet is changing daily. It isn’t only content but also how it is regulated, monitored, and updated in the background. Constant changes in coding requirements, algorithms for SEO, and content management updates requires someone to take care of those things. Web sites are not a “build it and leave it” world. Fortunately, Crimson Web Design monitors many aspects of your web site during the service agreement period. Most clients will extend that service even after the original service agreement ends to avoid both the time to keep up with all the updates and the headache of doing so.


These are only a few of the factors to consider when examining the effectiveness of your web site. Often it isn’t that the web site itself is not valuable (having one always is) but simply that it needs some attention. Crimson Web Design can help you benchmark where you are. Then, we help you plan how to get where you’re going.

That whole thing about “it’s not a destination but a journey?” Yeah, it’s true.

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